Hidealoo shortlisted for ‘Best New KBB Product’

Hidealoo is in the running for a third industry award after being shortlisted in the category of ‘Best New KBB Product’ by the BKU awards for its unique foldaway toilet mechanism.

Launched by Bathroom & Kitchen Update publisher, Datateam Business Media, the BKU Awards recognise excellence in the sector. Every year, hundreds of entries are submitted and industry professionals vote in their thousands to determine who is the ‘best of the best’.

The shortlisting follows hot on the heels of Hidealoo picking up two other awards in recent months – a kbb Innovation ‘People’s Choice Award’, voted for by those in the trades, and a Top Design Award at the European Product Design Awards.

The patented Hidealoo frame is designed to support homeowners and developers to maximise the use of the space they have available. It can be used with any standard UK wall hung toilet and allows it to be moved through 90 degrees, meaning it can be hidden inside a cabinet, cupboard, or wall space when not in use.

As well as creating more flexible floor space, the frame provides an opportunity for additional toilets to be installed where adding a new bathroom may not otherwise be possible. For example, by allowing a toilet to be fitted within a utility room cupboard, or in a cabinet underneath loft eaves.

Monty Ravenscroft, inventor and founder of Hidealoo, commented: “It’s fantastic to see Hidealoo’s many benefits and applications once again being recognised amongst the trades. We know from speaking with industry that Hidealoo’s ability to open the door to additional installations is really appealing. For example, we’re seeing the creation of multipurpose shower rooms and cloakrooms, extra facilities being added to loft spaces and within attic bedrooms, and the use of space in compact bathrooms being maximised.”

He continued: “When people first come across the frame they often have questions about how the system works. The answer is, we’ve spent many years engineering, perfecting and testing every element. From our robust, flexible waste pipe to the folding mechanism itself, which can take 400kg in weight and has been tested through 250,000 uses.

“We are always keen to hear from those in the trades who may be interested in finding out more or seeing a Hidealoo in action. Please reach out to our team and we’d be delighted to help you.”

Since launching in the UK in 2023, Hidealoo has seen interest soar amongst both trade and consumer customers. The frame can now be found in homes across the world including Singapore, Romania, Austria, Germany, Slovenia, Ireland, and the USA.

To find out more, please email contact@hidealoo.com or call +44 (0)1420 557564