Hidealoo in small bathroom

Hidealoo to make its tradeshow debut at kbb Birmingham

Hidealoo, the world’s first moveable toilet frame, is set to make its tradeshow debut at the UK’s leading kitchen, bedroom, and bathroom exhibition, kbb Birmingham.

The four-day event, taking place at Birmingham NEC from 3-6 March, will showcase the latest product innovations and designs from across the industry, bringing together more than 250 sector exhibitors from over 20 countries.

The Hidealoo team will be speaking with attendees and demonstrating various use cases of their innovative foldaway toilet frame, on stand B101.

Hidealoo’s founder and inventor, Monty Ravenscroft, will also be taking to the stage as part of a special panel discussion being hosted by the Bathroom Association, which will explore ‘What innovations are coming forward for the bathroom?’.

In addition, having been named one of 10 finalists in this year’s kbb Birmingham Innovation Awards, a Hidealoo frame will be on display in a dedicated awards zone, with judges announcing the overall winner at the show.  

Hidealoo was officially launched to market in 2023 and interest from both trade and consumer customers continues to grow worldwide.

The steel mechanism allows a toilet pan to be swivelled through 90º meaning it can be hidden inside a wall or cupboard when not in use. As well as creating more flexible floor space and otherwise impossible counter space, this gives greater options for installations within homes where adding a new bathroom may not otherwise be possible. For example, by allowing a toilet to be fitted within a utility room cupboard, bedroom wardrobe, or in a cabinet underneath loft eaves.

The frame is manufactured in Britain and works with any standard wall hung ceramic pan and 110mm waste pipe. It has been tested to hold 400kg in weight and has been successfully operated through 250,000 flexing cycles with a fully flooded pan and pipes – the equivalent of the pan being used 10 times a day for 65 years while blocked up to the rim.

Installation is simple and thanks to its strong flexible pipework, a toilet attached to the frame can be flushed in any position.

Inventor, Monty Ravenscroft, has spent the last 25 years pioneering designs for innovative moving elements in architecture. He was inspired with the idea for the Hidealoo frame when designing solutions for the home that would maximise the space available by making it more flexible in use. He also wanted to create something for his invalid father, who needed the convenience of bathroom facilities in his bedroom but in a discreet way that preserved his dignity.

Kbb Birmingham is free to attend. Tickets are available from www.kbb.co.uk