kbb Innovation Award

Hidealoo wins kbb Innovation Award

Hidealoo has been recognised with a kbb Innovation Award after its amazing moveable toilet mechanism proved a hit with those working in the plumbing and construction industries.

Now in their sixth year, the kbb Innovation Awards recognise those who are pushing the boundaries of excellence and design across the kitchen, bedroom, and bathroom sectors. Hidealoo was awarded the ‘People’s Choice’ as well as being a runner up in the ‘Judges Choice’ categories.

Feedback from attendees included that Hidealoo is ‘a great innovation’, ‘it’s incredible, you could just use this everywhere’ and ‘I love this hidden loo!!! Great innovation and so good for space saving and design’.

Monty Ravenscroft, founder, Hidealoo, said: “Picking up this kbb Birmingham innovation award, especially when it has been voted for by those within the trades, is just fantastic and acts as yet further validation for Hidealoo and the unique solution we are offering.

“Interest continues to grow amongst both trade partners and consumers across the world, who value the way Hidealoo is opening up opportunities for households to make the most flexible use of the space they have available and to add additional facilities.”

Hidealoo’s groundbreaking steel mechanism allows the toilet pan to be swivelled through 90 degrees, allowing it to be easily concealed within a cupboard or wall recess when not in use. This addresses both the challenge of installing toilets in small and hard to fit spaces, as well as opening up new opportunities for households to increase their toilet facilities.

The award is the second secured by Hidealoo in recent months. In February, the team clinched the Top Design Award in the Home (Household Products) Bathroom Sanitary Equipment category, at the 2023 European Product Design Awards, which recognise and honour the expertise of international product and industrial designers who are striving to improve daily life with their practical and well-thought-out creations.

Since launching in 2023, interest has soared amongst both trade and consumer customers. The frame can now be found in homes across the world including Singapore, Romania, Austria, Germany, Slovenia, Ireland, and the USA.

The frame is manufactured in Britain and can hold up to 400kg in weight. It has been tested through 250k uses – the equivalent of being moved more than 10 times a day for 65 years.